I redesigned this client’s sales presentation to make it cleaner and more stylish. He a distributor for a Japanese water filtration system. He came to me with what he considered “a useful but boring pitch deck.” His desire was that it be animated and more stimulating. I addressed his concerns by modernizing the presentation. My redesign included giving each slide some breathing room by changing the aspect ratio from the standard (4:3) to widescreen (16:9). Static elements were animated for clarity and consistent transitions were applied across the entire deck.