How Business Owners Can Enhance Their Websites

Search engine optimization can be summarized as the processes put into place that make your website visible. This includes things like adding content and keywords that read as relevant to search engine crawlers. An SEO-optimized site is easier to find and, consequently, will likely get more traffic. You can either invest in a custom-designed website or use tools, such as a website builder, which features a drag and drop interface.

Faster is better.

You only have about two seconds for your content to fully load before people start clicking off your site. As technology continues to offer us instant gratification on everything, we are becoming increasingly impatient as a race. To have the best website out there, it has to be fast, which means you need to address issues that are slowing you down.

Content is still king.

Ideally, your website offers contact information and a seamless e-commerce experience. But content still remains the number one reason people visit a website. According to the Crowd Content blog, there are many different types of content that make sense. This includes videos, photos, guest postings, interviews, FAQs, and infographics. To know exactly what your site visitors want, look at your page analytics to see which pages are frequented the most. You can also create a survey to ask or visit the competition’s website to see what they are (and are not) offering.

While autoplay videos have some benefits, such as grabbing attention and surprising your site visitors, most people actually don’t like them. Videos can slow down people’s internet connection, make too much noise, and serve as a distraction from the information they’re looking for. Unfortunately, when your videos play automatically, you also lose an important point of data that tells you whether or not people actually wanted it or not.

You may have the best-looking, fastest, and most content-filled website on earth, but it’s not enough. Even if your site’s SEO is on point, you still need social media. Your social media is a great way to not only communicate with your clients but also point them toward your website. When you create great content, your social media allows you to share it, and this creates clicks and links, which work together to support your website’s strength. SEMRush shares more information about how and why social media posts matter.

Consistency matters.

Your website is a great place to show that you are consistent across all platforms. Brand consistency can lead to more purchases. Given that nearly all purchasing decisions are made subconsciously, it pays to ensure that your brand is memorable.

Ultimately, your website is one of the best tools that you have for promoting your business. It can look great on the outside, but if its inner workings are not on point, all of your design efforts will be wasted. Whether you choose to design yourself or pay for a service, it’s up to you as a business owner to know that your website is working 100% of the time, even in the places your customers don’t see.

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