2M Architecture Brochure

My primary focus is presentation design, but I take on the odd print project if I think it might be stimulating and enjoyable. Recently my long-time clients at 2M Architecture called me about designing a brochure to compliment the website that I built for them. I told them it would be a pleasure.

They just wanted a standard letter-size trifold, but I wanted to do something less conventional. I wanted to show more information than what would fit on a letter-size page. I thought that tabloid was too large to be practical and would require too many folds. I settled on a legal-size layout to which I could apply a closed gate fold for dramatic effect.

Hillside House is a signature 2M project. It was a basement addition and remodeling effort at a hillside residence in Portola Valley, California. I used a color image of the house as the primary visual on the outside of the brochure. A grayscale version of the same image serves as the background for the interior. The dominant feature of the interior is a ribbon of color images that span the page.

For a bit of drama, I took a portrait of the two architects, who are also life partners, and split it in half. I placed the two halves on the ends of the outside layout so that when the document is opened their portrait is revealed. Getting their shoulders to match up was a bit tricky as they needed to meet at the cut line, reintegrating the two halves into a single portrait.

My clients were delighted. For me, it was way too much fun.